Jonathan Or is a story that reflects the business - war reality that is currently taking place in Israel.
Jonathan Or’s journey epitomizes Israel's unique blend of resilience and ambition. At just 30, he navigates two high-stakes roles: serving as a reservist soldier in a classified role in Israel's northern region and leading Beyond Oil, a rapidly growing company publicly traded on the Canadian stock exchange (CSE: “BOIL”).
Despite the demands of intermittent reserve duty, Jonathan leads Beyond Oil with a clear mission: to revolutionize global frying practices. The company has developed an innovative formula that significantly reduces the oil needed for frying, delivering health benefits and promoting environmental sustainability.
Jonathan’s role often involves intense travel—sometimes flying out for just 24 hours to countries like Canada, the U.S., China, and across Western Europe to secure deals and strengthen partnerships. Throughout, he proudly highlights the company’s Israeli roots, which have not deterred strong global demand for Beyond Oil’s products.
"I don’t hide that our company is Israeli, and this hasn’t prevented us from receiving overwhelming demand for our product," Jonathan shares. "This spirit of resilience—fighting alongside continuity—fills me with pride."
Beyond Oil’s commitment to global health and sustainability is a source of personal pride for Jonathan. The company’s product reduces the harmful byproducts of frying, supporting his vision for a healthier, more sustainable food industry. This mission has resonated with the market; Beyond Oil’s stock has soared over 250% this year, reflecting strong public trust and underscoring the company’s pivotal role in advancing global health innovation.