If the company fails to comply with the OAG’s requirements, it must pay a penalty of up to $75,000.
The New York State Attorney General’s office announced that it has stopped a car wash’s “discriminatory scam” targeting Jewish customers preparing for Passover. Super 4 Seasons, a Rockland County car wash, charged inflated prices for Jews cleaning their vehicles of chametz before the holiday.
An investigation by the Office of the Attorney General (OAG) found that Super 4 Seasons advertised a “Passover Special” at more than triple the standard price. Complaints revealed Jewish customers were charged $169 for a service that normally cost $47 and were falsely told only the overpriced packages were available. This discriminatory pricing practice had been in place since at least 2018.
Attorney General Letitia James condemned the practice, stating that targeting Jewish New Yorkers with deceptive pricing is religious discrimination and will not be tolerated. Super 4 Seasons must cease such promotions and cannot charge Jewish customers more than others. Violations could result in a fine of up to $75,000.
The OAG investigation, which began in April 2024, included undercover operations, interviews, and a review of thousands of sales entries. One undercover investigator dressed as an Orthodox Jew was told only Passover cleanings were available, while another, dressed normally, was offered standard pricing. Employees admitted the promotion was “just for Jews” and justified higher prices by claiming their cars were dirtier.
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