Ye, the rapper formerly known as Kanye West, used a Super Bowl commercial on Sunday night to advertise t-shirts he is selling on his website that feature a swastika, the symbol used by extremists like Nazi leader Adolf Hitler, whom Ye praised days earlier during an antisemitic rant on X/Twitter.

The short sleeve, white t-shirts have a black swastika on the front and are being sold on Yeezy.com. They are the only items for sale on the home page of the website as of Monday afternoon and are not accompanied by any description except for the letters “HH-01,” which is code for “Heil Hitle,” according to The Anti-Defamation League. They are being sold for $20 in three different sizes.

Ye’s advertisement that aired during Super Bowl LIX directed viewers to the Yeezy website, to shop the new swastika shirt. The commercial did not air nationally but was seen in the Los Angeles area, according to Variety. It was shot on an iPhone and featured Ye talking into the camera while at the dentist. “Guys, I spent, like all the money for the commercial on these new teeth. So once again, I had to shoot it on the iPhone,” he said in the ad. He then added, “Um … um … go to yeezy.com.”

Ye deleted his X account, where he had 32 million followers, on Sunday after posting numerous antisemitic messages since the early hours of Friday morning. Before deleting his account, he tweeted: “I’m logging out of Twitter. I appreciate [X owner] Elon [Musk] for allowing me to vent. It has been very cathartic to use the world as a sounding board.”

The rapper has been condemned by a number of Jewish organizations for going on an antisemitic rampage on X on Friday, during which he declared “Im [sic] a Nazi,” “Im [sic] racist,” and “I love Hitler.” He also called Hitler “so fresh” and wrote: “Any Jewish person that does business with me needs to know I dont [sic] like or trust any Jewish person.” He also said, “Some of my best friends are Jewish, and I don’t trust any of them”” He insisted that he was sober while writing the series of antisemitic posts on Friday and that he is “never apologizing” for them.

Ye’s antisemitic remarks were also denounced by several celebrities, including Disturbed frontman David Draiman and “Friends” actor David Schwimmer, who called on Musk to remove Ye from X. He also said the rapper should be banned from all social media.

“We can’t stop a deranged bigot from spewing hate filled, ignorant bile … but we CAN stop giving him a megaphone, Mr. Musk,” Schwimmer wrote in an Instagram post on Sunday, before Ye’s X account was deleted. The Jewish actor further told Musk, “Kanye West has 32.7 million followers on your platform, X. That’s twice as many people than the number of Jews in existence. His sick hate speech results in REAL LIFE violence against Jews.”

“I don’t know what’s worse, the fact that he identifies as a Nazi (which implies he wants to exterminate ALL marginalized communities including his own) or the fact that there is not sufficient OUTRAGE to remove and ban him from all social media at this point,” Schwimmer added. “Silence is complicity.”

Ye went on a similar antisemitic rant on X in 2022, and his account was temporarily deactivated. He later apologized for his remarks and said he “definitely was drinking” when he posted the antisemitic comments. Also in 2022, Ye praised Hitler in an interview with far-right talk show host Alex Jones. On Friday, Ye wrote in a post on X, “Me loving Hitler is old news.”

Image - Reuters